/* =============================================
   JORGE ESTRATEGA — ESTILOS GLOBALES
   ============================================= */

/* =============================================
   SECCIÓN MARCAS
   ============================================= */
.section-marcas {
  background: var(--gris-arena);
  padding: 72px 24px;
  border-top: 1px solid #E0DDD8;
}

.section-marcas .container {
  max-width: var(--max-width);
}

.marcas-header {
  text-align: center;
  margin-bottom: 48px;
}

.marcas-header h2 {
  font-family: var(--font-display);
  font-size: 40px;
  color: var(--gris-carbon);
  margin-bottom: 12px;
}

.marcas-header p {
  font-size: 15px;
  color: var(--gris-medio);
  line-height: 1.7;
  max-width: 580px;
  margin: 0 auto;
}

.marcas-grid {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 48px;
  flex-wrap: wrap;
}

.marca-item {
  display: flex;
  align-items: center;
  justify-content: center;
  opacity: 0.55;
  transition: opacity 0.25s;
  flex: 0 1 auto;
}

.marca-item:hover {
  opacity: 1;
}

.marca-item img {
  height: 40px;
  width: auto;
  max-width: 140px;
  object-fit: contain;
  filter: grayscale(100%);
  transition: filter 0.25s;
}

.marca-item:hover img {
  filter: grayscale(0%);
}

@media (max-width: 768px) {
  .marcas-grid {
    gap: 32px;
  }
  .marca-item img {
    height: 32px;
    max-width: 110px;
  }
}

/* =============================================
   SECCIÓN MÉTRICAS VERIFICADAS
   ============================================= */
.section-metricas {
  background: var(--negro);
  padding: var(--section-padding);
  border-top: 1px solid rgba(255,255,255,0.05);
}

.metricas-header {
  max-width: 640px;
  margin-bottom: 56px;
}

.metricas-header h2 {
  font-family: var(--font-display);
  font-size: 64px;
  color: #fff;
  line-height: 0.95;
  margin-bottom: 16px;
}

.metricas-header p {
  font-size: 16px;
  color: var(--gris-medio);
  line-height: 1.7;
}

.metrica-principal {
  background: rgba(192,57,43,0.06);
  border: 1px solid rgba(192,57,43,0.25);
  border-radius: var(--radius-lg);
  padding: 40px 48px;
  margin-bottom: 32px;
  display: flex;
  align-items: center;
  gap: 48px;
  flex-wrap: wrap;
}

.metrica-principal-nums {
  display: flex;
  flex-direction: column;
  gap: 4px;
  flex-shrink: 0;
}

.metrica-principal-num {
  font-family: var(--font-display);
  font-size: 80px;
  color: var(--rojo);
  line-height: 1;
  letter-spacing: -0.01em;
}

.metrica-principal-usd {
  font-family: var(--font-display);
  font-size: 28px;
  color: rgba(192,57,43,0.5);
  line-height: 1;
}

.metrica-principal-currency {
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.12em;
  color: var(--rojo);
  text-transform: uppercase;
  margin-top: 4px;
}

.metrica-principal-info {
  flex: 1;
  min-width: 240px;
}

.metrica-principal-title {
  font-family: var(--font-body);
  font-size: 18px;
  font-weight: 600;
  color: #fff;
  margin-bottom: 8px;
}

.metrica-principal-desc {
  font-size: 14px;
  color: var(--gris-medio);
  line-height: 1.6;
}

.plataformas-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
  margin-bottom: 32px;
}

.plataforma-card {
  background: #111;
  border: 1px solid rgba(255,255,255,0.07);
  border-radius: var(--radius-lg);
  padding: 28px;
  display: flex;
  flex-direction: column;
  gap: 6px;
  transition: border-color 0.2s;
}

.plataforma-card:hover {
  border-color: rgba(192,57,43,0.3);
}

.plataforma-badge {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--gris-medio);
  margin-bottom: 4px;
}

.plataforma-num {
  font-family: var(--font-display);
  font-size: 52px;
  color: var(--rojo);
  line-height: 1;
}

.plataforma-label {
  font-size: 13px;
  font-weight: 600;
  color: rgba(255,255,255,0.7);
}

.plataforma-desc {
  font-size: 13px;
  color: var(--gris-medio);
  line-height: 1.5;
}

.plataforma-usd {
  font-size: 12px;
  color: rgba(192,57,43,0.55);
  font-style: italic;
  margin-top: 4px;
}

.roas-actual-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 12px;
  margin-bottom: 32px;
}

.roas-item {
  background: #111;
  border: 1px solid rgba(255,255,255,0.07);
  border-radius: var(--radius);
  padding: 20px 24px;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 16px;
}

.roas-item-plataforma {
  font-size: 13px;
  font-weight: 600;
  color: var(--gris-medio);
}

.roas-item-valor {
  font-family: var(--font-display);
  font-size: 32px;
  color: #fff;
  line-height: 1;
}

.roas-item-valor.activo {
  font-size: 18px;
  color: #4caf50;
  font-family: var(--font-body);
}

.meta-breakdown {
  background: #111;
  border: 1px solid rgba(255,255,255,0.07);
  border-radius: var(--radius-lg);
  padding: 28px 32px;
  margin-bottom: 32px;
}

.meta-breakdown-title {
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--gris-medio);
  margin-bottom: 20px;
}

.meta-breakdown-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 16px;
}

.meta-breakdown-item {
  display: flex;
  flex-direction: column;
  gap: 4px;
}

.meta-breakdown-tipo {
  font-size: 12px;
  color: var(--gris-medio);
  font-weight: 500;
}

.meta-breakdown-roas {
  font-family: var(--font-display);
  font-size: 36px;
  color: var(--rojo);
  line-height: 1;
}

.meta-breakdown-roas.tofu {
  font-size: 18px;
  font-family: var(--font-body);
  color: var(--gris-medio);
  padding-top: 6px;
}

.metricas-disclaimer {
  font-size: 12px;
  color: rgba(255,255,255,0.2);
  line-height: 1.7;
  border-top: 1px solid rgba(255,255,255,0.06);
  padding-top: 20px;
  max-width: 800px;
}

/* Link de cliente en casos */
.client-link-block {
  margin-top: 24px;
  padding-top: 20px;
  border-top: 1px solid #E0DDD8;
}

.client-link-block a {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-size: 14px;
  font-weight: 600;
  color: var(--gris-medio);
  text-decoration: none;
  transition: color 0.2s;
}

.client-link-block a:hover {
  color: var(--rojo);
}

/* Valor USD en tablas */
.usd-equiv {
  font-size: 11px;
  color: var(--gris-medio);
  display: block;
  margin-top: 2px;
  font-style: italic;
}

@media (max-width: 768px) {
  .metricas-header h2 { font-size: 48px; }
  .metrica-principal { flex-direction: column; gap: 24px; padding: 28px 24px; }
  .metrica-principal-num { font-size: 60px; }
  .plataformas-grid { grid-template-columns: 1fr; }
  .roas-actual-grid { grid-template-columns: 1fr; }
  .meta-breakdown-grid { grid-template-columns: repeat(2, 1fr); }
}

@import url('https://fonts.googleapis.com/css2?family=Bebas+Neue&family=DM+Sans:ital,wght@0,300;0,400;0,500;0,600;1,400&display=swap');

/* =============================================
   VARIABLES
   ============================================= */
:root {
  --negro: #0A0A0A;
  --rojo: #C0392B;
  --rojo-oscuro: #8B0000;
  --rojo-suave: rgba(192, 57, 43, 0.08);
  --blanco-roto: #F5F5F0;
  --gris-arena: #F0EDE8;
  --blanco-puro: #FFFFFF;
  --gris-carbon: #2A2A2A;
  --gris-medio: #888888;
  --gris-claro: #CCCCCC;
  --gris-oscuro: #1A1A1A;
  --gris-medio-oscuro: #2A2A2A;
  --font-display: 'Bebas Neue', sans-serif;
  --font-body: 'DM Sans', sans-serif;
  --section-padding: 96px 24px;
  --max-width: 1100px;
  --radius: 4px;
  --radius-lg: 8px;
}

/* =============================================
   RESET Y BASE
   ============================================= */
*, *::before, *::after {
  box-sizing: border-box;
  margin: 0;
  padding: 0;
}

html {
  scroll-behavior: smooth;
  -webkit-text-size-adjust: 100%;
}

body {
  font-family: var(--font-body);
  font-size: 16px;
  line-height: 1.6;
  color: var(--gris-carbon);
  background-color: var(--blanco-puro);
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}

img {
  max-width: 100%;
  height: auto;
  display: block;
}

a {
  text-decoration: none;
  color: inherit;
}

ul {
  list-style: none;
}

/* =============================================
   TIPOGRAFÍA UTILITARIA
   ============================================= */
h1, h2, h3, h4 {
  font-family: var(--font-display);
  line-height: 1;
  letter-spacing: 0.02em;
}

.label {
  display: inline-block;
  font-family: var(--font-body);
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--rojo);
  margin-bottom: 16px;
}

.label-dark {
  display: inline-block;
  font-family: var(--font-body);
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--rojo);
  margin-bottom: 16px;
}

/* =============================================
   BOTONES
   ============================================= */
.btn-primary {
  display: inline-block;
  background: var(--rojo);
  color: #fff;
  padding: 14px 28px;
  border-radius: var(--radius);
  font-family: var(--font-body);
  font-weight: 600;
  font-size: 15px;
  border: none;
  cursor: pointer;
  transition: background 0.2s, transform 0.1s;
  text-decoration: none;
}

.btn-primary:hover {
  background: var(--rojo-oscuro);
  transform: translateY(-1px);
}

.btn-primary.btn-large {
  padding: 18px 36px;
  font-size: 16px;
}

.btn-secondary {
  display: inline-block;
  background: transparent;
  color: var(--rojo);
  border: 1px solid var(--rojo);
  padding: 12px 24px;
  border-radius: var(--radius);
  font-family: var(--font-body);
  font-weight: 600;
  font-size: 15px;
  cursor: pointer;
  transition: background 0.2s, transform 0.1s;
  text-decoration: none;
}

.btn-secondary:hover {
  background: var(--rojo-suave);
  transform: translateY(-1px);
}

.btn-text {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  color: var(--gris-claro);
  font-family: var(--font-body);
  font-size: 15px;
  font-weight: 500;
  text-decoration: none;
  transition: color 0.2s;
  margin-top: 8px;
}

.btn-text:hover {
  color: #fff;
}

/* =============================================
   CONTENEDOR
   ============================================= */
.container {
  max-width: var(--max-width);
  margin: 0 auto;
  padding: 0 24px;
}

/* =============================================
   ANIMACIONES FADE-IN
   ============================================= */
.fade-in {
  opacity: 0;
  transform: translateY(24px);
  transition: opacity 0.6s ease, transform 0.6s ease;
}

.fade-in.visible {
  opacity: 1;
  transform: translateY(0);
}

.fade-in-delay-1 { transition-delay: 0.1s; }
.fade-in-delay-2 { transition-delay: 0.2s; }
.fade-in-delay-3 { transition-delay: 0.3s; }
.fade-in-delay-4 { transition-delay: 0.4s; }

/* =============================================
   LOGO
   ============================================= */
.logo-img {
  height: 48px;
  width: auto;
  display: block;
  transition: opacity 0.2s;
}

.logo-img:hover {
  opacity: 0.85;
}

.footer-logo-img {
  height: 53px;
  width: auto;
  display: block;
  margin-bottom: 10px;
}

/* =============================================
   NAVBAR
   ============================================= */
nav {
  position: fixed;
  top: 0;
  left: 0;
  right: 0;
  z-index: 1000;
  background: var(--negro);
  border-bottom: 1px solid transparent;
  transition: border-color 0.3s, box-shadow 0.3s;
}

nav.scrolled {
  border-bottom-color: rgba(255,255,255,0.06);
  box-shadow: 0 4px 24px rgba(0,0,0,0.4);
}

.nav-inner {
  max-width: var(--max-width);
  margin: 0 auto;
  padding: 0 24px;
  height: 64px;
  display: flex;
  align-items: center;
  justify-content: space-between;
}

.nav-logo {
  font-family: var(--font-display);
  font-size: 22px;
  color: #fff;
  letter-spacing: 0.04em;
  text-decoration: none;
  flex-shrink: 0;
}

.nav-logo span {
  color: var(--rojo);
}

.nav-links {
  display: flex;
  align-items: center;
  gap: 32px;
}

.nav-links a {
  font-family: var(--font-body);
  font-size: 14px;
  font-weight: 500;
  color: rgba(255,255,255,0.75);
  text-decoration: none;
  transition: color 0.2s;
  white-space: nowrap;
}

.nav-links a:hover {
  color: #fff;
}

.nav-cta {
  background: var(--rojo);
  color: #fff !important;
  padding: 9px 18px;
  border-radius: var(--radius);
  font-weight: 600 !important;
  font-size: 13px !important;
  transition: background 0.2s, transform 0.1s !important;
}

.nav-cta:hover {
  background: var(--rojo-oscuro) !important;
  transform: translateY(-1px);
}

.nav-hamburger {
  display: none;
  flex-direction: column;
  gap: 5px;
  cursor: pointer;
  padding: 4px;
  background: none;
  border: none;
  aria-label: "Menú";
}

.nav-hamburger span {
  display: block;
  width: 24px;
  height: 2px;
  background: #fff;
  border-radius: 2px;
  transition: transform 0.3s, opacity 0.3s;
}

.nav-hamburger.active span:nth-child(1) {
  transform: translateY(7px) rotate(45deg);
}

.nav-hamburger.active span:nth-child(2) {
  opacity: 0;
}

.nav-hamburger.active span:nth-child(3) {
  transform: translateY(-7px) rotate(-45deg);
}

.nav-mobile {
  display: none;
  flex-direction: column;
  background: var(--negro);
  border-top: 1px solid rgba(255,255,255,0.06);
  padding: 16px 24px 24px;
  gap: 4px;
}

.nav-mobile.open {
  display: flex;
}

.nav-mobile a {
  font-family: var(--font-body);
  font-size: 15px;
  font-weight: 500;
  color: rgba(255,255,255,0.8);
  padding: 10px 0;
  border-bottom: 1px solid rgba(255,255,255,0.06);
  text-decoration: none;
  transition: color 0.2s;
}

.nav-mobile a:last-child {
  border-bottom: none;
  margin-top: 8px;
  text-align: center;
  background: var(--rojo);
  color: #fff;
  padding: 12px;
  border-radius: var(--radius);
}

.nav-mobile a:hover {
  color: #fff;
}

/* =============================================
   FOOTER
   ============================================= */
footer {
  background: var(--negro);
  padding: 64px 24px 40px;
}

.footer-inner {
  max-width: var(--max-width);
  margin: 0 auto;
}

.footer-top {
  display: flex;
  justify-content: space-between;
  align-items: flex-start;
  gap: 40px;
  padding-bottom: 40px;
  border-bottom: 1px solid rgba(255,255,255,0.08);
  flex-wrap: wrap;
}

.footer-brand .footer-logo {
  font-family: var(--font-display);
  font-size: 24px;
  color: #fff;
  letter-spacing: 0.04em;
  display: block;
  margin-bottom: 8px;
}

.footer-brand .footer-logo span {
  color: var(--rojo);
}

.footer-tagline {
  font-size: 13px;
  color: var(--gris-medio);
  line-height: 1.6;
  max-width: 280px;
}

.footer-social {
  display: flex;
  gap: 16px;
  align-items: center;
}

.footer-social a {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 40px;
  height: 40px;
  border: 1px solid rgba(255,255,255,0.12);
  border-radius: 50%;
  color: rgba(255,255,255,0.6);
  font-size: 14px;
  font-weight: 600;
  font-family: var(--font-body);
  transition: border-color 0.2s, color 0.2s, background 0.2s;
  text-decoration: none;
}

.footer-social a:hover {
  border-color: var(--rojo);
  color: var(--rojo);
  background: var(--rojo-suave);
}

.footer-bottom {
  padding-top: 24px;
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 12px;
}

.footer-copy {
  font-size: 13px;
  color: var(--gris-medio);
}

.footer-nav {
  display: flex;
  gap: 24px;
}

.footer-nav a {
  font-size: 13px;
  color: var(--gris-medio);
  text-decoration: none;
  transition: color 0.2s;
}

.footer-nav a:hover {
  color: rgba(255,255,255,0.7);
}

/* =============================================
   BREADCRUMB
   ============================================= */
.breadcrumb {
  padding: 16px 0;
  font-size: 13px;
  color: var(--gris-medio);
  display: flex;
  align-items: center;
  gap: 8px;
}

.breadcrumb a {
  color: var(--gris-medio);
  text-decoration: none;
  transition: color 0.2s;
}

.breadcrumb a:hover {
  color: var(--rojo);
}

.breadcrumb span {
  color: rgba(255,255,255,0.2);
}

/* =============================================
   HOME — HERO
   ============================================= */
.hero {
  background: var(--negro);
  padding: 160px 24px 96px;
  min-height: 100vh;
  display: flex;
  align-items: center;
}

.hero-inner {
  max-width: var(--max-width);
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  align-items: center;
}

.hero-content {
  display: flex;
  flex-direction: column;
  gap: 24px;
}

.hero-ctas {
  display: flex;
  flex-direction: column;
  gap: 12px;
  align-items: flex-start;
}

.hero h1 {
  font-family: var(--font-display);
  font-size: 72px;
  line-height: 0.95;
  color: #fff;
  letter-spacing: 0.02em;
}

.hero-sub {
  font-size: 17px;
  line-height: 1.7;
  color: var(--gris-claro);
  max-width: 520px;
}

.hero-image {
  position: relative;
}

.hero-image img {
  width: 100%;
  aspect-ratio: 4/5;
  object-fit: cover;
  object-position: center top;
  border-radius: var(--radius-lg);
  display: block;
  position: relative;
  z-index: 1;
}

.hero-image::before {
  content: '';
  position: absolute;
  top: -12px;
  right: -12px;
  bottom: 12px;
  left: 12px;
  border: 2px solid var(--rojo);
  border-radius: var(--radius-lg);
  z-index: 0;
}

.hero-image-placeholder {
  width: 100%;
  aspect-ratio: 4/5;
  background: var(--gris-oscuro);
  border-radius: var(--radius-lg);
  display: flex;
  align-items: center;
  justify-content: center;
  color: rgba(255,255,255,0.2);
  font-size: 14px;
  font-family: var(--font-body);
  position: relative;
  z-index: 1;
  border: 1px solid rgba(255,255,255,0.06);
}

/* =============================================
   HOME — PROBLEMA
   ============================================= */
.section-problema {
  background: var(--gris-oscuro);
  padding: var(--section-padding);
}

.section-problema .container {
  max-width: var(--max-width);
}

.section-problema h2 {
  font-family: var(--font-display);
  font-size: 52px;
  color: #fff;
  margin-bottom: 48px;
  max-width: 600px;
}

.problem-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 24px;
  margin-bottom: 48px;
}

.problem-card {
  background: #222;
  border-left: 3px solid var(--rojo);
  border-radius: var(--radius);
  padding: 28px 24px;
  position: relative;
}

.quote-mark {
  font-family: var(--font-display);
  font-size: 64px;
  color: var(--rojo);
  opacity: 0.3;
  line-height: 1;
  display: block;
  margin-bottom: 8px;
}

.problem-card p {
  font-size: 16px;
  color: var(--gris-claro);
  line-height: 1.7;
  font-style: italic;
}

.problem-close {
  font-size: 20px;
  color: #fff;
  font-weight: 500;
  line-height: 1.6;
  max-width: 700px;
  border-left: 3px solid var(--rojo);
  padding-left: 24px;
}

/* =============================================
   HOME — SAC
   ============================================= */
.section-sac {
  background: var(--blanco-roto);
  padding: var(--section-padding);
}

.section-sac .container {
  max-width: var(--max-width);
}

.section-sac h2 {
  font-family: var(--font-display);
  font-size: 52px;
  color: var(--gris-carbon);
  margin-bottom: 20px;
  max-width: 700px;
}

.section-intro {
  font-size: 17px;
  color: var(--gris-medio);
  line-height: 1.7;
  max-width: 600px;
  margin-bottom: 56px;
}

.sac-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}

.sac-card {
  background: var(--blanco-puro);
  border: 1px solid #E0DDD8;
  border-radius: var(--radius-lg);
  padding: 36px 32px;
  transition: border-color 0.2s, box-shadow 0.2s, transform 0.2s;
  position: relative;
  overflow: hidden;
}

.sac-card:hover {
  border-color: var(--rojo);
  box-shadow: 0 8px 32px rgba(192, 57, 43, 0.1);
  transform: translateY(-2px);
}

.sac-num {
  font-family: var(--font-display);
  font-size: 72px;
  color: var(--rojo);
  opacity: 0.12;
  line-height: 1;
  margin-bottom: 20px;
  letter-spacing: -0.02em;
}

.sac-card h3 {
  font-family: var(--font-body);
  font-size: 18px;
  font-weight: 600;
  color: var(--gris-carbon);
  margin-bottom: 12px;
  line-height: 1.3;
}

.sac-card p {
  font-size: 15px;
  color: var(--gris-medio);
  line-height: 1.7;
}

.sac-cta {
  margin-top: 48px;
  text-align: center;
}

/* =============================================
   HOME — RESULTADOS
   ============================================= */
.section-resultados {
  background: var(--gris-arena);
  padding: var(--section-padding);
}

.section-resultados .container {
  max-width: var(--max-width);
}

.section-header {
  margin-bottom: 56px;
}

.section-header h2 {
  font-family: var(--font-display);
  font-size: 52px;
  color: var(--gris-carbon);
  margin-bottom: 12px;
}

.cases-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}

.case-card {
  background: var(--blanco-puro);
  border-radius: var(--radius-lg);
  border-top: 3px solid var(--rojo);
  padding: 32px;
  box-shadow: 0 2px 12px rgba(0,0,0,0.06);
  transition: transform 0.2s, box-shadow 0.2s;
  display: flex;
  flex-direction: column;
  gap: 0;
}

.case-card:hover {
  transform: translateY(-4px);
  box-shadow: 0 12px 40px rgba(0,0,0,0.12);
}

.case-metric {
  font-family: var(--font-display);
  font-size: 56px;
  color: var(--rojo);
  line-height: 1;
  margin-bottom: 4px;
  letter-spacing: 0.02em;
}

.case-growth {
  font-size: 12px;
  font-weight: 600;
  color: var(--gris-medio);
  letter-spacing: 0.08em;
  text-transform: uppercase;
  margin-bottom: 16px;
}

.case-tags {
  display: flex;
  gap: 8px;
  margin-bottom: 16px;
  flex-wrap: wrap;
}

.case-tags span {
  background: var(--gris-arena);
  border: 1px solid var(--gris-claro);
  color: var(--gris-medio);
  font-size: 11px;
  font-weight: 600;
  padding: 4px 10px;
  border-radius: 20px;
  letter-spacing: 0.06em;
}

.case-card h3 {
  font-family: var(--font-body);
  font-size: 20px;
  font-weight: 600;
  color: var(--gris-carbon);
  margin-bottom: 12px;
  line-height: 1.3;
}

.case-card p {
  font-size: 14px;
  color: var(--gris-medio);
  line-height: 1.7;
  flex: 1;
  margin-bottom: 20px;
}

.case-link {
  font-size: 14px;
  font-weight: 600;
  color: var(--rojo);
  text-decoration: none;
  transition: gap 0.2s;
  display: inline-flex;
  align-items: center;
  gap: 6px;
  margin-top: auto;
}

.case-link:hover {
  gap: 10px;
}

/* =============================================
   HOME — SOBRE MÍ
   ============================================= */
.section-sobre {
  background: var(--blanco-puro);
  padding: var(--section-padding);
}

.section-sobre .container {
  max-width: var(--max-width);
}

.sobre-grid {
  display: grid;
  grid-template-columns: 1fr 1.2fr;
  gap: 80px;
  align-items: center;
}

.sobre-image img {
  width: 100%;
  aspect-ratio: 3/4;
  object-fit: cover;
  object-position: center top;
  border-radius: var(--radius-lg);
}

.sobre-image-placeholder {
  width: 100%;
  aspect-ratio: 3/4;
  background: var(--gris-arena);
  border-radius: var(--radius-lg);
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--gris-medio);
  font-size: 14px;
  font-family: var(--font-body);
  border: 1px solid #E0DDD8;
}

.sobre-content {
  display: flex;
  flex-direction: column;
  gap: 20px;
}

.sobre-content h2 {
  font-family: var(--font-display);
  font-size: 44px;
  color: var(--gris-carbon);
  line-height: 1.05;
  margin-bottom: 4px;
}

.sobre-content p {
  font-size: 16px;
  color: var(--gris-carbon);
  line-height: 1.8;
}

.sobre-content em {
  display: block;
  font-style: italic;
  color: var(--gris-medio);
  border-left: 3px solid var(--rojo);
  padding-left: 20px;
  margin: 4px 0;
  line-height: 1.7;
  font-size: 15px;
}

/* =============================================
   HOME — CTA FINAL
   ============================================= */
.section-cta-final {
  background: var(--negro);
  padding: var(--section-padding);
  text-align: center;
}

.section-cta-final .container {
  max-width: var(--max-width);
}

.cta-final-inner {
  max-width: 640px;
  margin: 0 auto;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 20px;
}

.section-cta-final h2 {
  font-family: var(--font-display);
  font-size: 56px;
  color: #fff;
  line-height: 1.0;
}

.section-cta-final p {
  font-size: 16px;
  color: var(--gris-claro);
  line-height: 1.7;
}

.cta-sub {
  font-size: 14px !important;
  color: var(--gris-medio) !important;
}

.cta-sub a {
  color: rgba(255,255,255,0.6);
  text-decoration: underline;
  transition: color 0.2s;
}

.cta-sub a:hover {
  color: #fff;
}

/* =============================================
   PÁGINA — SESIÓN DE CLARIDAD
   ============================================= */
.page-hero {
  background: var(--negro);
  padding: 140px 24px 80px;
}

.page-hero .container {
  max-width: var(--max-width);
}

.page-hero h1 {
  font-family: var(--font-display);
  font-size: 64px;
  color: #fff;
  line-height: 1.0;
  max-width: 800px;
  margin-bottom: 20px;
}

.page-hero-sub {
  font-size: 18px;
  color: var(--gris-claro);
  line-height: 1.7;
  max-width: 640px;
}

.section-para-quien {
  background: var(--blanco-roto);
  padding: var(--section-padding);
}

.section-para-quien .container {
  max-width: var(--max-width);
}

.section-para-quien h2 {
  font-family: var(--font-display);
  font-size: 48px;
  color: var(--gris-carbon);
  margin-bottom: 40px;
}

.checklist {
  display: flex;
  flex-direction: column;
  gap: 16px;
  max-width: 680px;
}

.checklist-item {
  display: flex;
  align-items: flex-start;
  gap: 16px;
  font-size: 17px;
  color: var(--gris-carbon);
  line-height: 1.6;
}

.checklist-icon {
  width: 24px;
  height: 24px;
  background: var(--rojo);
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
  margin-top: 2px;
}

.checklist-icon::after {
  content: '✓';
  color: #fff;
  font-size: 12px;
  font-weight: 700;
}

.section-que-pasa {
  background: var(--gris-oscuro);
  padding: var(--section-padding);
}

.section-que-pasa .container {
  max-width: var(--max-width);
}

.section-que-pasa h2 {
  font-family: var(--font-display);
  font-size: 48px;
  color: #fff;
  margin-bottom: 48px;
  max-width: 700px;
}

.steps-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 24px;
  max-width: 800px;
}

.step-item {
  display: flex;
  gap: 20px;
  align-items: flex-start;
}

.step-num {
  font-family: var(--font-display);
  font-size: 40px;
  color: var(--rojo);
  opacity: 0.5;
  line-height: 1;
  flex-shrink: 0;
}

.step-text {
  font-size: 16px;
  color: var(--gris-claro);
  line-height: 1.6;
  padding-top: 4px;
}

.section-recibe {
  background: var(--blanco-puro);
  padding: var(--section-padding);
}

.section-recibe .container {
  max-width: var(--max-width);
}

.section-recibe h2 {
  font-family: var(--font-display);
  font-size: 48px;
  color: var(--gris-carbon);
  margin-bottom: 48px;
}

.recibe-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}

.recibe-card {
  background: var(--blanco-roto);
  border: 1px solid #E0DDD8;
  border-radius: var(--radius-lg);
  padding: 32px;
  border-top: 3px solid var(--rojo);
}

.recibe-icon {
  width: 48px;
  height: 48px;
  background: var(--rojo-suave);
  border-radius: var(--radius);
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 20px;
  font-size: 22px;
}

.recibe-card h3 {
  font-family: var(--font-body);
  font-size: 17px;
  font-weight: 600;
  color: var(--gris-carbon);
  margin-bottom: 8px;
}

.recibe-card p {
  font-size: 14px;
  color: var(--gris-medio);
  line-height: 1.6;
}

.section-precio {
  background: var(--negro);
  padding: var(--section-padding);
  text-align: center;
}

.section-precio .container {
  max-width: var(--max-width);
}

.precio-box {
  max-width: 600px;
  margin: 0 auto;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 20px;
}

.precio-amount {
  font-family: var(--font-display);
  font-size: 80px;
  color: var(--rojo);
  line-height: 1;
  letter-spacing: 0.02em;
}

.precio-label {
  font-size: 14px;
  color: var(--gris-medio);
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.precio-nota {
  font-size: 15px;
  color: var(--gris-claro);
  line-height: 1.7;
  max-width: 480px;
}

.section-faq {
  background: var(--blanco-roto);
  padding: var(--section-padding);
}

.section-faq .container {
  max-width: var(--max-width);
}

.section-faq h2 {
  font-family: var(--font-display);
  font-size: 48px;
  color: var(--gris-carbon);
  margin-bottom: 48px;
}

.faq-list {
  display: flex;
  flex-direction: column;
  gap: 0;
  max-width: 760px;
  border-top: 1px solid #E0DDD8;
}

.faq-item {
  border-bottom: 1px solid #E0DDD8;
}

.faq-question {
  width: 100%;
  background: none;
  border: none;
  text-align: left;
  padding: 24px 0;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 16px;
  cursor: pointer;
  font-family: var(--font-body);
  font-size: 17px;
  font-weight: 600;
  color: var(--gris-carbon);
  transition: color 0.2s;
}

.faq-question:hover {
  color: var(--rojo);
}

.faq-icon {
  width: 24px;
  height: 24px;
  border: 1px solid var(--gris-claro);
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
  font-size: 16px;
  color: var(--gris-medio);
  transition: transform 0.3s, border-color 0.2s, color 0.2s;
}

.faq-item.open .faq-icon {
  transform: rotate(45deg);
  border-color: var(--rojo);
  color: var(--rojo);
}

.faq-answer {
  max-height: 0;
  overflow: hidden;
  transition: max-height 0.3s ease;
}

.faq-answer-inner {
  padding-bottom: 24px;
  font-size: 15px;
  color: var(--gris-medio);
  line-height: 1.7;
}

.faq-item.open .faq-answer {
  max-height: 300px;
}

/* =============================================
   PÁGINAS DE CASOS
   ============================================= */
.case-hero {
  background: var(--negro);
  padding: 140px 24px 80px;
}

.case-hero .container {
  max-width: var(--max-width);
}

.case-tag {
  display: inline-flex;
  gap: 8px;
  align-items: center;
  font-size: 12px;
  color: var(--gris-medio);
  font-family: var(--font-body);
  margin-bottom: 20px;
  letter-spacing: 0.08em;
}

.case-tag-dot {
  width: 4px;
  height: 4px;
  border-radius: 50%;
  background: var(--rojo);
}

.case-hero h1 {
  font-family: var(--font-display);
  font-size: 60px;
  color: #fff;
  line-height: 1.0;
  max-width: 900px;
  margin-bottom: 0;
}

.case-metrics-bar {
  background: var(--gris-oscuro);
  padding: 48px 24px;
  border-bottom: 1px solid rgba(255,255,255,0.06);
}

.case-metrics-bar .container {
  max-width: var(--max-width);
}

.metrics-row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
  border: 1px solid rgba(255,255,255,0.08);
  border-radius: var(--radius-lg);
  overflow: hidden;
}

.metric-item {
  padding: 32px 40px;
  border-right: 1px solid rgba(255,255,255,0.08);
  display: flex;
  flex-direction: column;
  gap: 4px;
}

.metric-item:last-child {
  border-right: none;
}

.metric-num {
  font-family: var(--font-display);
  font-size: 52px;
  color: var(--rojo);
  line-height: 1;
}

.metric-label {
  font-size: 12px;
  color: var(--gris-medio);
  letter-spacing: 0.08em;
  text-transform: uppercase;
  font-weight: 500;
}

.case-content {
  background: var(--blanco-puro);
  padding: var(--section-padding);
}

.case-content .container {
  max-width: 760px;
}

.case-section {
  margin-bottom: 56px;
}

.case-section-title {
  font-family: var(--font-display);
  font-size: 36px;
  color: var(--gris-carbon);
  margin-bottom: 20px;
}

.case-section p {
  font-size: 16px;
  color: var(--gris-carbon);
  line-height: 1.8;
  margin-bottom: 16px;
}

.case-section p:last-child {
  margin-bottom: 0;
}

.results-table {
  width: 100%;
  border-collapse: collapse;
  margin: 24px 0;
  font-size: 14px;
}

.results-table th {
  background: var(--gris-arena);
  padding: 12px 16px;
  text-align: left;
  font-family: var(--font-body);
  font-weight: 600;
  color: var(--gris-carbon);
  font-size: 12px;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  border-bottom: 2px solid #E0DDD8;
}

.results-table td {
  padding: 14px 16px;
  border-bottom: 1px solid #E0DDD8;
  color: var(--gris-carbon);
  line-height: 1.5;
}

.results-table tr:last-child td {
  border-bottom: none;
  font-weight: 600;
  background: rgba(192, 57, 43, 0.04);
}

.results-table .highlight {
  color: var(--rojo);
  font-weight: 700;
}

.services-list {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin-top: 16px;
}

.service-tag {
  background: var(--gris-arena);
  border: 1px solid #E0DDD8;
  color: var(--gris-carbon);
  font-size: 13px;
  font-weight: 500;
  padding: 6px 14px;
  border-radius: 20px;
}

.case-cta {
  background: var(--negro);
  padding: 80px 24px;
  text-align: center;
}

.case-cta .container {
  max-width: var(--max-width);
}

.case-cta h2 {
  font-family: var(--font-display);
  font-size: 48px;
  color: #fff;
  margin-bottom: 24px;
}

/* =============================================
   PÁGINA — SOBRE MÍ
   ============================================= */
.sobre-hero {
  background: var(--negro);
  padding: 140px 24px 80px;
}

.sobre-hero-inner {
  max-width: var(--max-width);
  margin: 0 auto;
}

.sobre-hero h1 {
  font-family: var(--font-display);
  font-size: 64px;
  color: #fff;
  max-width: 800px;
  margin-bottom: 20px;
}

.sobre-hero-sub {
  font-size: 17px;
  color: var(--gris-claro);
  max-width: 560px;
  line-height: 1.7;
}

.section-bio {
  background: var(--blanco-puro);
  padding: var(--section-padding);
}

.bio-grid {
  max-width: var(--max-width);
  margin: 0 auto;
  padding: 0 24px;
  display: grid;
  grid-template-columns: 1fr 1.3fr;
  gap: 80px;
  align-items: start;
}

.bio-content {
  display: flex;
  flex-direction: column;
  gap: 20px;
}

.bio-content h2 {
  font-family: var(--font-display);
  font-size: 40px;
  color: var(--gris-carbon);
}

.bio-content p {
  font-size: 16px;
  color: var(--gris-carbon);
  line-height: 1.8;
}

.bio-content em {
  display: block;
  font-style: italic;
  color: var(--gris-medio);
  border-left: 3px solid var(--rojo);
  padding-left: 20px;
  font-size: 15px;
  line-height: 1.7;
}

.bio-aside {
  display: flex;
  flex-direction: column;
  gap: 32px;
}

.bio-stat-block {
  background: var(--gris-arena);
  border-radius: var(--radius-lg);
  padding: 28px 32px;
  border-left: 3px solid var(--rojo);
}

.bio-stat-num {
  font-family: var(--font-display);
  font-size: 48px;
  color: var(--rojo);
  line-height: 1;
  margin-bottom: 4px;
}

.bio-stat-label {
  font-size: 14px;
  color: var(--gris-medio);
  line-height: 1.5;
}

/* =============================================
   PÁGINA — CONTACTO
   ============================================= */
.contact-hero {
  background: var(--negro);
  padding: 140px 24px 80px;
}

.contact-hero-inner {
  max-width: var(--max-width);
  margin: 0 auto;
}

.contact-hero h1 {
  font-family: var(--font-display);
  font-size: 64px;
  color: #fff;
  margin-bottom: 16px;
}

.contact-hero-sub {
  font-size: 17px;
  color: var(--gris-claro);
  max-width: 480px;
  line-height: 1.7;
}

.section-contact {
  background: var(--blanco-roto);
  padding: var(--section-padding);
}

.contact-grid {
  max-width: var(--max-width);
  margin: 0 auto;
  padding: 0 24px;
  display: grid;
  grid-template-columns: 1fr 1.2fr;
  gap: 80px;
  align-items: start;
}

.contact-info {
  display: flex;
  flex-direction: column;
  gap: 32px;
}

.contact-info h2 {
  font-family: var(--font-display);
  font-size: 40px;
  color: var(--gris-carbon);
}

.contact-info p {
  font-size: 16px;
  color: var(--gris-medio);
  line-height: 1.7;
}

.contact-channels {
  display: flex;
  flex-direction: column;
  gap: 16px;
}

.contact-channel {
  display: flex;
  align-items: center;
  gap: 16px;
  padding: 16px 20px;
  background: var(--blanco-puro);
  border: 1px solid #E0DDD8;
  border-radius: var(--radius-lg);
  text-decoration: none;
  transition: border-color 0.2s, box-shadow 0.2s;
  color: inherit;
}

.contact-channel:hover {
  border-color: var(--rojo);
  box-shadow: 0 4px 16px rgba(192, 57, 43, 0.08);
}

.channel-icon {
  width: 40px;
  height: 40px;
  background: var(--rojo-suave);
  border-radius: var(--radius);
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 18px;
  flex-shrink: 0;
}

.channel-info strong {
  display: block;
  font-size: 15px;
  font-weight: 600;
  color: var(--gris-carbon);
  margin-bottom: 2px;
}

.channel-info span {
  font-size: 13px;
  color: var(--gris-medio);
}

.contact-form-section {
  background: var(--blanco-puro);
  border-radius: var(--radius-lg);
  padding: 40px;
  border: 1px solid #E0DDD8;
}

.contact-form-section h3 {
  font-family: var(--font-display);
  font-size: 32px;
  color: var(--gris-carbon);
  margin-bottom: 32px;
}

.form-group {
  margin-bottom: 20px;
}

.form-group label {
  display: block;
  font-size: 13px;
  font-weight: 600;
  color: var(--gris-carbon);
  margin-bottom: 8px;
  letter-spacing: 0.04em;
}

.form-group input,
.form-group textarea,
.form-group select {
  width: 100%;
  padding: 12px 16px;
  border: 1px solid #E0DDD8;
  border-radius: var(--radius);
  font-family: var(--font-body);
  font-size: 15px;
  color: var(--gris-carbon);
  background: var(--blanco-roto);
  transition: border-color 0.2s, box-shadow 0.2s;
  appearance: none;
}

.form-group input:focus,
.form-group textarea:focus,
.form-group select:focus {
  outline: none;
  border-color: var(--rojo);
  box-shadow: 0 0 0 3px rgba(192, 57, 43, 0.08);
  background: var(--blanco-puro);
}

.form-group textarea {
  resize: vertical;
  min-height: 120px;
}

/* =============================================
   EL SAC — Página dedicada
   ============================================= */
.el-sac-hero {
  background: var(--negro);
  padding: 140px 24px 80px;
}

.el-sac-hero-inner {
  max-width: var(--max-width);
  margin: 0 auto;
}

.el-sac-hero h1 {
  font-family: var(--font-display);
  font-size: 64px;
  color: #fff;
  max-width: 800px;
  margin-bottom: 20px;
}

.el-sac-hero-sub {
  font-size: 17px;
  color: var(--gris-claro);
  max-width: 560px;
  line-height: 1.7;
}

/* =============================================
   BLOG
   ============================================= */
.blog-hero {
  background: var(--negro);
  padding: 140px 24px 80px;
}

.blog-hero-inner {
  max-width: var(--max-width);
  margin: 0 auto;
}

.blog-hero h1 {
  font-family: var(--font-display);
  font-size: 64px;
  color: #fff;
  margin-bottom: 16px;
}

.blog-hero-sub {
  font-size: 17px;
  color: var(--gris-claro);
  max-width: 480px;
  line-height: 1.7;
}

.section-blog {
  background: var(--blanco-roto);
  padding: var(--section-padding);
}

.section-blog .container {
  max-width: var(--max-width);
}

.blog-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}

.blog-card {
  background: var(--blanco-puro);
  border-radius: var(--radius-lg);
  overflow: hidden;
  border: 1px solid #E0DDD8;
  transition: transform 0.2s, box-shadow 0.2s;
  display: flex;
  flex-direction: column;
}

.blog-card:hover {
  transform: translateY(-4px);
  box-shadow: 0 12px 40px rgba(0,0,0,0.1);
}

.blog-card-img {
  aspect-ratio: 16/9;
  background: var(--gris-arena);
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--gris-medio);
  font-size: 13px;
  font-family: var(--font-body);
}

.blog-card-body {
  padding: 24px;
  flex: 1;
  display: flex;
  flex-direction: column;
  gap: 12px;
}

.blog-card-cat {
  font-size: 11px;
  font-weight: 600;
  color: var(--rojo);
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.blog-card h3 {
  font-family: var(--font-body);
  font-size: 17px;
  font-weight: 600;
  color: var(--gris-carbon);
  line-height: 1.4;
}

.blog-card p {
  font-size: 14px;
  color: var(--gris-medio);
  line-height: 1.6;
  flex: 1;
}

.blog-card-meta {
  font-size: 12px;
  color: var(--gris-medio);
  display: flex;
  gap: 16px;
}

/* =============================================
   RESPONSIVE — TABLET (768px)
   ============================================= */
@media (max-width: 1024px) {
  .hero h1 { font-size: 60px; }
  .section-cta-final h2 { font-size: 48px; }
  .sac-grid { grid-template-columns: 1fr; gap: 16px; }
  .cases-grid { grid-template-columns: repeat(2, 1fr); }
  .sobre-grid { gap: 48px; }
}

@media (max-width: 768px) {
  :root {
    --section-padding: 64px 20px;
  }

  /* NAV MOBILE */
  .nav-links { display: none; }
  .nav-hamburger { display: flex; }

  /* HERO */
  .hero {
    padding: 100px 20px 64px;
    min-height: auto;
  }
  .hero-inner {
    grid-template-columns: 1fr;
    gap: 40px;
  }
  .hero-image { order: -1; }
  .hero-image::before { display: none; }
  .hero h1 { font-size: 48px; }
  .hero-sub { font-size: 16px; }

  /* PROBLEMA */
  .problem-grid {
    grid-template-columns: 1fr;
    gap: 10px;
  }
  .section-problema h2 { font-size: 36px; }
  .problem-card {
    padding: 16px 18px;
    display: flex;
    flex-direction: row;
    align-items: flex-start;
    gap: 12px;
  }
  .quote-mark {
    font-size: 36px;
    line-height: 1;
    margin-bottom: 0;
    flex-shrink: 0;
    opacity: 0.4;
  }
  .problem-card p {
    font-size: 14px;
    line-height: 1.55;
    padding-top: 2px;
  }

  /* SAC */
  .sac-grid { grid-template-columns: 1fr; }
  .section-sac h2 { font-size: 40px; }

  /* RESULTADOS */
  .cases-grid { grid-template-columns: 1fr; }
  .section-resultados .section-header h2 { font-size: 40px; }

  /* SOBRE */
  .sobre-grid { grid-template-columns: 1fr; gap: 32px; }
  .sobre-image { max-width: 340px; }
  .sobre-content h2 { font-size: 36px; }

  /* CTA FINAL */
  .section-cta-final h2 { font-size: 40px; }

  /* PÁGINA CASES */
  .case-hero h1 { font-size: 40px; }
  .metrics-row { grid-template-columns: 1fr; }
  .metric-item { border-right: none; border-bottom: 1px solid rgba(255,255,255,0.08); }
  .metric-item:last-child { border-bottom: none; }

  /* SESIÓN DE CLARIDAD */
  .page-hero h1 { font-size: 44px; }
  .steps-grid { grid-template-columns: 1fr; }
  .recibe-grid { grid-template-columns: 1fr; }

  /* SOBRE MÍ PAGE */
  .bio-grid { grid-template-columns: 1fr; gap: 40px; }

  /* CONTACTO */
  .contact-grid { grid-template-columns: 1fr; gap: 40px; }

  /* BLOG */
  .blog-grid { grid-template-columns: 1fr; }

  /* FOOTER */
  .footer-top { flex-direction: column; gap: 24px; }
  .footer-bottom { flex-direction: column; text-align: center; }
  .footer-nav { justify-content: center; }
}